Project Brief: Reimagine a brand strategy for the Black Student Union
I retained the colors: red, yellow, and green from the original logo. I created clasped hands and a gradient to represent unity. The nature of the Black Student Union is bold, so I chose to use a sans serif typeface: Franklin Gothic. I created branding materials and merchandise such as business cards, stickers, logo, and a t-shirt design.
Adobe Illustrator, Adobe Photoshop, Figma, Canva
A few flyers created with custom illustrations for BSU Week:
Streaming Services Theme
UX/UI Black Student Union
App Design Concept