Branding Strategy / Visual Identity / Ui Design
The Black Student Union is a well recognized organization on college campus for minorities to have a comfortable place to gather. This organization welcomes all people and serves as a liaison between students of colors and organizations / resources on campuses. The new strategy maintained the colors of the original branding and demonstrated the brands mission clearly.
Tagline: Bold. Strong. United
Software: Illustrator, Photoshop, Figma, Canva
Old vs. New Logo
The old logo has low resolution and doesn't demonstrate the mission of the organization. The new logo has a gradient and clasped hands to demonstration unity.
UX/UI App Design Concept
BSU Week Flyers: Streaming Services Theme